The transportation industry is making headway in adopting Presence (AR, VR, and Mixed Reality) as functional interfaces with the vehicle. While the top brands in the automotive manufacturers are exploring and demonstrating how the visualization technology can help drivers, there is also a lot of activity among startups. Some of this activity is sponsored by the technology companies that have the components looking for new markets. Samsung’s “Launching People” campaign (http://www.samsung.com/latin_en/launchingpeople/), which kicked off in 2015, brings together two people of divergent technical backgrounds to build a solution to a life effecting problem.
On March 16, 2016, the latest of these innovation visualizations was uploaded to YouTube (https://www.youtube.com/watch?v=_j-6YPU3gDU) causing a flurry of Internet coverage. Many of these articles just add an outside perspective, sometimes without fully understanding the impact of the presence technology implemented in this demonstration. But this is a great example of how augmented reality (AR) can add information value to real world perspective.
This video demonstrates how a motorcycle windshield with an AR overlap can help avert the vexing behavioral problem of motorcycle drivers responding or interacting with their smart phones while driving. According to Leo Burnett Italy (http://leoburnett.com/articles/work/samsungs-smart-windshield-tackles-motorcycle-safety/), “In Italy, using smartphones while driving contributes to 25 percent of accidents among young motorists. Samsung and Leo Burnett Italy tackled motorcycle safety by creating the Samsung ‘Smart Windshield’.” They explain, “Smart Windshield allows motorcyclists to connect their smartphones to their vehicle, providing windshield displays including GPS navigator, text messages, emails and voice calls. They can choose to stop and answer, or send an automated “I’m driving” message reply.”
This is not meant to increase the undesirable activity of phone usage while driving, but instead is dealing with the reality that people do it. In this case, the AR is providing a see-thru interface for the data the driver needs for navigation, emergencies, and media interruptions.